7 Principles to Improve Website Availability, Site Speed and User Experience

White paper by Limelight Networks, published on 2/20/2014

Even if you your web infrastructure is locked down, things can still go wrong: An unexpected spike in mobile users, viral flash crowds responding to a marketing campaign, or a construction worker accidentally driving his Caterpillar into a telecom line three miles from your data center. (It happens.)

Regardless of the cause, when your website doesn?' respond the way your online visitors expect it to, business suffers. How much? Statistic after statistic shows that when there's a delay, user page views and conversions plummet.

A one-second delay in load time can result in a 7% decrease in conversions. A half-second delay can cause revenue to dip by 20%. Basically, if users have to wait for a page to render, an app to download, or a video to buffer, they will click away... likely to the competition, and possibly never to return.

There are countless reasons that performance can suffer. What's needed is a way to save users from the experience of waiting on your site. You need a new, better way to achieve superior site speed that will enhance, instead of undermine, your customer engagement. Below are seven principles to consider in order to scale your web infrastructure to ensure you meet your highest availability and performance SLAs.

This eGuide offers tips for enhancing web performance, controlling CapEx, and keeping your stakeholders happy, including:

- Stop mistaking speed for performance
- Including Real User Monitoring (RUM) in your testing process
- Planning for unexpected spikes
- Switching CapEx to OpEx
- Mastering the mobile challenge
- Managing the demands of dynamic content
- Controlling the entire delivery path

Page Count: 8 pages

Tags: Limelight, Construction, Networking

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