Search

Winning Strategies for Telecom Customer Management


White paper by FICO, published on 5/11/2017

Today it′s easy for customers to leave, and they have fewer reasons to stay. In saturated telecom markets, competitors offer similarly high levels of coverage and service. Years of price-based competition have left little room for differentiation and margins are stretched thin.

To keep customers happy, you need to give them the devices, lines, features, apps and services they want-making relevant offers they can afford that are profitable for your business. Your strategies have to balance the complexities of credit risk, channel characteristics and agreements, price sensitivity, purchase motivators, attrition risk, profitability, lifetime value, and more-adapting as customer needs change over time.

Download this paper to find out more.

Page Count: 3 pages

Tags:

Download White Paper



The white paper "Winning Strategies for Telecom Customer Management" can be obtained via the link below:

» Click here to open

Related White Papers



Related Reports



Keeping up with the industry?


Set up your own personalized tracker on DCR and receive alerts on your favorite data center topics via RSS, e-mail or your own custom overview page here on the website.
» Set up personal tracker

Are You an Analyst or a Publisher?


» See how we can help you

Featured White Papers



Twitter LinkedIn Google+ Colocation Data Centers & Cloud Servers